LaLiga signs agreement with Catholic University of Central Africa and will now be offering sports business management courses
As part of this agreement, LaLiga and the Catholic University of Central Africa will collaborate to develop various training programs in areas such as sports management, marketing, finance, leadership, technology and management.
Focused on the success factors of the sector, these programs will help students understand the global context of the sport sector by focusing on business and investment opportunities.
"We are very pleased to have the opportunity to share LaLiga's experience in Cameroon. This agreement reaffirms our organization's commitment to professionalize the sports sector and, according to our slogan "it's not football, it's La Liga", it positions us at the forefront of the sector, not only in terms of sports, but also training."- Commented José Moya, director of LaLiga Business School.
The sports industry continues to thrive around the world, offering many opportunities in different areas of this sector. This association will help to promote access to quality education in sports management.
"l would like to express my gratitude to Mr. Jose Moya and Mr. Trésor Penku, as well as all the key figures in LaLiga for choosing to collaborate with our university. We look forward for this fruitful collaboration to help build the love of sports in our country" said the rector of the Catholic University of Central Africa, Abbey Bertrand Salla
"We are all aware that Cameroon is a country of football talents. History speaks for itself. With this agreement, we are looking to expand the talent base in our offices. We aim to develop a new kind of talent. Those that can properly manage sports assets in order to take the industry to the next level." said Tresor Penku, LaLiga Delegate in Cameroon.
LaLiga is a global, innovative and socially responsible organization, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 teams in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organization of both these national professional football competitions.
In the 2018/2019 season, LaLiga reached more than 2.7 billion people globally.
With headquarters in Madrid (Spain), LaLiga is present in 55 countries through 9 offices and 46 LaLiga Global Network delegates. The association carries out its social action through its Foundation and is the world's first professional football league with a league for intellectually challenged footballers: LaLiga Genuine