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Beta Media Cameroon Awarded Best PR Agency in West Africa

Beta Media has been presented with the Best Public Relations (PR) Agency Award for West Africa , which was handed out by Africa-C...

Beta Media has been presented with the Best Public Relations (PR) Agency Award for West Africa, which was handed out by Africa-Canada Trade Alliance at the West Africa Innovation Award (WAIA).

Beta Media beat out other PR agencies; Chain Reaction (Nigeria), and Elixir Marketing and; Media (Sierra Leone), to claim the prestigious gold award during the seventh edition of the West Africa Innovation Award (WAIA), which held on Thursday 29 June 2017 in Abuja, Nigeria.

Beta Media CEO Clarisse Ndinge, received the award in person, during the award ceremony at the Transcorp Hilton Hotel, Abuja.

Beta Media is a Public Relations, Media and Events Company based in Douala, Cameroon, with expertise in developing/executing marketing and publicity campaigns for brands and individuals, carry out public relations, and also do community management for brands and individuals.

The agency also develops content on social media pages for brands and individuals, in line with their brand identity and also grows their audience and presence online.

Beta Media is also efficient in developing and executing events for both the general public and private individuals.

Beta Tinz is a subsidiary site of Beta Media.


About West Africa Innovation Award (WAIA)

The West Africa Innovation Award (WAIA) celebrates excellence and outstanding innovations, firms and personalities across West Africa. 

It also encourages individuals and reward inspiring advances among strategic brands across five countries (Nigeria, Ghana, Sierra Leone, Gambia and Cameroon).
The award nomination is conducted by a team of highly influential and respected professionals, some of whom include; 

1 Victoria Vincent, (a respected Information Technology professional that is widely travelled). 
2 Cammil Chineme, the marketing guru (a former Marketing Manager of Nuchem F & P, a leading pharmaceutical raw materials company). 
3 John Alexander, (CEO of BrandClock, a foremost brand specialist agency based in Atlanta, USA. He is also a first class brand executive with experience spanning over a decade). 
4 Gbenga Awolesi, (a respected Marketing and financial Specialist working with Deritz Hotel as Senior Audit Specialist).

These panel of Judges look at the below criteria among others, based on internationally acceptable methodology to rate and determine winners of different categories of the awards. 
A 500 score point is the benchmark while winners must meet up with a minimum of 75% score line to be able to win the award.

Selection criterion for this year’s award 

- Performance & timely delivery of services or products (Performance Analysis)
- Efficiency and quality competitiveness (Efficiency Analysis)
- Brand Value Composition (Value Delivery Analysis)
- Brand and Customer Service Excellence (Customer Services Analysis)
- Brand Visibility and availability across markets (Visibility Analysis)
- Brand acceptability in the marketplace (Acceptability Analysis)
- Brand and consumer satisfaction - Brand pricing and consumer perception (Pricing Analysis)
- Market and industry capacity (Industry and Peer Analysis)
- Market rating among competing brands and brand flaws (if any) among others.

Some Nominees of the 2017 edition of the award include:

-Cadbury Nigeria through its flagship brand-Bournvita,
-Insel Communications
-Vanguard Assurance (Ghana),
-Russelsmith Nigeria,
- Zenith Pensions Custodian
- Big and Bold Nigeria
-Elixir (Sierra Leone)
- Axis Pensions (Ghana),
-Halogen Security
-Portland Paints
-Products Nigeria.

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